A thin concave lens forms a virtual image 15cm from the lens on the same side as the object. The object is 30cm from the lens. Which one of the following correctly lists the signs of u (object distance), v (image distance), f (focal length) and m (magnification) according to the Cartesian sign convention?
a) u: negative, v: positive, f: negative, m: positive
b) u: positive, v: negative, f: negative, m: positive
c) u: negative, v: negative, f: negative, m: positive
d) u: negative, v: negative, f: positive, m: positive